Though stated in 1993, I doubt H.R. Giger has changed the way he feels about watches. "I will wear a Swatch, the real thing, from the cradle to the grave." Best know for his macabre and dark industrial, future goth design style, Giger is probably most widely known for his design of the alien, in the Alien movies series. The fiendish, eye-less, dark and brooding brutal alien species is but one of a legacy of designs and characters imagined by Giger. A favorite approach of his is to take common industrial design and endow his own take on them. Fortunately for us, he has done this with the simplest of watches, the Swatch.
Handle a 00 watch and a ,000 watch and there will not be too much noticeable difference in terms of how it feels. Sure there will be different complications, movements, and materials used, but enough of the time the watch will feel the same. Often enough, watches in the 00-00 range actually feel more solid than those priced higher. There are a number of reasons for this, but it really has to do with the level of craftsmanship at the watch maker's facility. The much higher priced watches are more for show, combining precious materials and delicate complications. A solidly built watch can come from unlikely places.
This all makes a lot of sense once you know that the designer Ruedi Kulling is an industrial designer who always had a place in his heart for fashionable, yet functional wearable art. The style of European modern minimalism is obviously displayed throughout this watch which can make it difficult to identify its source. So many other makers emphasize this ideal such as Mondaine, Swatch, Ikepod, and Alessi. Regardless, what separates the Xemex is the purity of it's symmetry and purpose.